Using Technology to make the World a Better, Safer Place - Starting One Motorcycle at a Time!

More than 40,000 people died in motorcycle crashes in the last decade. Studies have shown that motorcyclists are most often hit because they aren’t seen—especially from behind. Brake and tail lights on motorcycles are often low and small, making for a considerably hazardous situation for vehicles approaching stopped motorcycles from behind. 

An extra brake light at eye level: a simple solution with a decade of work behind it. Third Eye Design, Inc. introduces HelSTAR, the first helmet-mounted motorcycle taillight designed with riders’ safety in mind. Able to attach to any motorcycle helmet, the HelSTAR system is entirely wireless, automatically turns on with a motorcycle and can be be installed on any motorcycle. It operates on an ultra-low power radio frequency to eliminate the need for an on and off switch and to minimize interference with other systems. Road Runner Magazine called it “a great idea with even better implementation.”