Motorcycle Brake and Signal Light Helmet to Steer Riders Out of Danger

It’s amazing how many drivers out there can tell stories of instances where they were completely blindsided by a nearby motorbike. And the statistics back up the anecdotes.
According to the New York State Department of Motor Vehicles, motorcyclists accounted for 14 per cent of the total highway fatalities in the country, despite motorcycle registrations representing only three per cent of all vehicles in the United States in 2013.
As more and more New Yorkers join the more than half-a-million licensed motorcyclists in the state, one Rochester man says he has a solution to help keep riders more safe on the roads.

Third Eye Design Seeks New Funding To Meet Production Schedule

After a national market survey that showed top scores in customer interest and intent to purchase, a successful US pilot and endorsement from industry leaders and trade and consumer magazines, Third Eye Design is presently preparing to seek venture capital funding for initial production of HelSTAR.  Production is expected to begin later this summer.

Now You Can Save The Life of Someone You Love - Maybe Even Your Own

Think back to the national push years ago to make center , high mounted brake lights mandatory in all automobiles.  Since their implementation, countless studies show significant reduction in collisions, accident and injury. 

HelSTAR, our wireless helmet brake and signal light  is completely unique - our patent, the only one of its kind, features ground breaking technology that is so power efficient, industry experts have called it the equivalent of a million mile per gallon car.  That means we can focus battery power on LED illumination and a rich feature set.

HelSTAR can be attached to any helmet and, once the batteries are installed it is "on".  There is no switch so you can't forget to turn it on when you ride or turn it off when you get to your destination.  For some of our pilot users, batteries have lasted more than a season.  Battery drain is related to how much you use your brake.  The transmitter attaches simply, under the seat of the motorcycle and integrates seamlessly into the motorcycle's brake and turn signal system.  It even works on  motorcycles with CAN Bus technology.

Once the unit is installed, the first time you hit the brakes after a period of inactivity (an hour), you will hear a "chirp" letting you know all systems are go - batteries are good, communication with the motorcycle is good and all LEDs are functioning.  The unit is fully programmable and upgradable.  We have firmware you can download and install that turns on brake modulation so that it flashes then goes solid.

Industry experts have joined our movement - for all motorcycle enthusiasts to come together and support increased safety that benefits us all.


Using Technology to make the World a Better, Safer Place - Starting One Motorcycle at a Time!

More than 40,000 people died in motorcycle crashes in the last decade. Studies have shown that motorcyclists are most often hit because they aren’t seen—especially from behind. Brake and tail lights on motorcycles are often low and small, making for a considerably hazardous situation for vehicles approaching stopped motorcycles from behind. 

An extra brake light at eye level: a simple solution with a decade of work behind it. Third Eye Design, Inc. introduces HelSTAR, the first helmet-mounted motorcycle taillight designed with riders’ safety in mind. Able to attach to any motorcycle helmet, the HelSTAR system is entirely wireless, automatically turns on with a motorcycle and can be be installed on any motorcycle. It operates on an ultra-low power radio frequency to eliminate the need for an on and off switch and to minimize interference with other systems. Road Runner Magazine called it “a great idea with even better implementation.”