Third Eye Design Prepares for Crowd Funding

Third Eye Design's approved KickStarter Campaign will launch on October 15, 2014 after a series of media articles and announcements. The campaign follows a successful US pilot and technology validation and will fund final industrial design and production.  Backers to the campaign can secure early bird pricing on HelSTAR, the revolutionary wireless brake and signal light that attaches to any helmet and any motorcycle.  Backers can also receive special brake modulation firmware, backer t-shirts and subscriptions to RoadRUNNER Motorcycle Touring & Travel magazine.  Campaign participants not only receive special pricing and delivery before retail availability, they will be part of a team responsible for improving motorcycle safety forever.

Using Technology to make the World a Better, Safer Place - Starting One Motorcycle at a Time!

More than 40,000 people died in motorcycle crashes in the last decade. Studies have shown that motorcyclists are most often hit because they aren’t seen—especially from behind. Brake and tail lights on motorcycles are often low and small, making for a considerably hazardous situation for vehicles approaching stopped motorcycles from behind. 

An extra brake light at eye level: a simple solution with a decade of work behind it. Third Eye Design, Inc. introduces HelSTAR, the first helmet-mounted motorcycle taillight designed with riders’ safety in mind. Able to attach to any motorcycle helmet, the HelSTAR system is entirely wireless, automatically turns on with a motorcycle and can be be installed on any motorcycle. It operates on an ultra-low power radio frequency to eliminate the need for an on and off switch and to minimize interference with other systems. Road Runner Magazine called it “a great idea with even better implementation.”